Research of Pricing Strategy from Multi-Channel
نویسندگان
چکیده
منابع مشابه
Research on Inventory Sharing and Pricing Strategy of Multi- channel Retailer with Channel Preference in Internet Environment
With the development of the computer technology, many retailers sale the products not only in the entity shop, but also in the online shop. The network channel brings a lot of convenience. However, it also produces the channel conflict. In the dual channel supply chain, the retailers are in a passive position. Therefore, they begin to use the optimal dynamical pricing strategy to determine the ...
متن کاملa paradigm shift away from method-wise teaching to strategy-wise teaching: an investigation of reconstructive strategy versus communicative strategy
چکیده: هدف اصلی این مطالعه ی توصیفی تحقیقی در حقیقت تلاشی پساروش-گرا به منظور رسیدن به نتیجه ای منطقی در انتخاب مناسبترین راهکار آموزشی بر گرفته از چارچوب راهبردی مطرح شده توسط والدمر مارتن بوده که به بهترین شکل سازگار و مناسب با سامانه ی آموزشی ایران باشد. از این رو، دو راهکار آموزشی، راهکار ارتباطی و راهکار بازساختی، برای تحقیق و بررسی انتخاب شدند. صریحاً اینکه، در راستای هدف اصلی این پژوهش، ر...
15 صفحه اولChannel strategy and pricing in a dual-channel with competition
This study deals with the impact of channel strategy and channel format selection on the manufacturer’s, the retailer’s, the e-tailer’s, and the system-wide profits. We consider the problem of one manufacturer selling one product in the market through two competing channels: a physical channel (retailer) and an internet channel (e-tailer). We assume the manufacturer uses two commonly applied co...
متن کاملResearch on Different Pricing Strategy in Dual Channel under the Circumstance of Electronic Commerce
The rapid development of computer network technology and electronic commerce bring a series of convenience to the people but also brings a lot of problems. At the same time, these new computer technologies have forced many enterprises to reconstruct their distribution channels by adding the electronic channel. In the real life, the conflict between the network channel and traditional channel is...
متن کاملMulti-channel Pricing for Financial Services
For several years, the financial services industry has discovered the opportunities of different channels like the Internet, call-centers, WAP etc. Many banks built up separate direct banks focusing exclusively on the Internet and/or call-centers. Only recently, some banks started to reintegrate the direct banks with their traditional brickand-mortar banks in order to offer services over severa...
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ژورنال
عنوان ژورنال: Advances in economics, business and management research
سال: 2022
ISSN: ['2352-5428']
DOI: https://doi.org/10.2991/aebmr.k.220307.480